How Can Psychology Help Your Email Marketing Campaign?

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How Can Psychology Help Your Email Marketing Campaign?

How Can Psychology Help Your Email Marketing Campaign?….. You can send dozens of emails, use trending colors, pop-culturе references, but your readers won’t become buyers. What’s the catch? How do you get people to read your emails and make them click on that famous “get now” button?

How Can Psychology Help Your Email Marketing Campaign?

 

How Can Psychology Help Your Email Marketing Campaign?

 

Every single user, reader, and consumer is unique, authentic, and different. They don’t want generic emails. In order to get them feel appreciated, brands started using personalized emails. Conversions with personalized emails are three times higher than conversions on social media. That doesn’t mean that you can’t automate part of your campaign with the help of a good email marketing platform, as long as it still feels personalized and real.

That doesn’t mean that you can’t automate part of your campaign with the help of a good email marketing platform, as long as it still feels personalized and real.

Along with individual approach, businesses started getting more favorable with users on mobile devices. The 91% of people check emails on smartphones and reply to them 54% times faster. It’s no wonder then that accessibility and availability play a great role in email marketing.

 

The life of a modern man is spent in the office, commuting, and online. People shop, search, and have fun online. That’s why big companies started investing more resources in developing good email marketing campaigns for mobile devices that will help users get their daily dose of brands straight into the inbox.

 

Mondays, Tuesdays, and Wednesdays are the best days for sending emails with promo codes, discounts, and free stuff. Including a gift with a purchase and adding the magical word “free” in the subject line, while personally addressing the customer, will get 70% of customers to open the email.

 

Please Note: This should be done in the mornings when your average Joe is in the office, looking for something to break the routine with. That’s the best time for conversions.

 

It’s fascinating that people usually unsubscribe from services and mailing lists when they get home. About 66% will unsubscribe between 5 pm and 10 pm, so it’s best to stay off the radar at that time.

 

People don’t want to see repetitive emails. They also don’t want to see the same old brand bombing their inbox with similar content. Users want a nice design, interactive emails, and discounts.

 

Anchored prices are always a clever strategy, but they shouldn’t be used way too often, because they are a tad bit obvious. Instead, a special birthday discount will do magic. That’s the power of psychology.

URL:https://websitebuilder.org/resources/119-facts-you-dont-know-about-email-marketing/

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